Michelle Peck
Executive design innovation leader and HCD/CX/UX strategist in San Diego with 20 years of experience creating memorable, connected brand and digital experiences for people.
As a brand experience and design innovation leader, Michelle brings creative energy and strategic thinking to create meaningful customer experiences and simplified user-centric solutions—building stronger connections with people.
Michelle provides a business-minded leadership approach to the human-centered design process backed by 20 years of experience. Her strategic vision and empathy for the user, guides meaningful connected experiences that make a lasting impression.
Michelle pursued an advertising career at the University of Colorado, Boulder and graduated with a major in Advertising and certificate in Technology, Arts and Media. With a new passion for digital, Michelle made her way to San Diego to accept design and leadership positions at top brand and digital agencies including Red Door, Jacob Tyler, and FreshForm.
Specializing in EdTech and MedTech industries, Michelle has collaborated with brands from educational institutions to medical device companies including Johns Hopkins University, University of Washington, NuVasive, and Dexcom.
Michelle has applied her agency leadership expertise to develop and grow in-house design teams including her role as Chief Experience Officer at Winward Academy, an award-winning e-learning platform. Currently, Michelle leads a multi-disciplinary team of marketing strategists, creatives, designers, and developers as the Senior Director, Brand Experience at Tandem Diabetes Care. While at Tandem, Michelle has championed a culture of design by bringing together cross-functional design leaders and thinkers to establish a cohesive human-centered design practice across the organization.
Michelle is actively involved in the design community by volunteering her time as a host, facilitator, speaker, panelist, or judge during events from organizations including Design Forward Alliance, World Design Capital, San Diego Design Week, San Diego Design Trek, Adobe, and more.
Recognition has included awards from the San Diego American Advertising Awards (ADDYs), Hermes Creative Awards, Creativity International Design Awards, and the Web Marketing Association (WebAwards).